Portfolio
Products I've shipped - solo, at startups, and at scale.
Recognition · 2025
Tiugo AI Leadership Spotlight · Tiugo Unsung Hero - back-to-back awards for AI product leadership and cumulative business impact.
Side projects
AppSpeaker.io
2025 · Co-Founder
AI agent that auto-replies to every Google Play review - 50+ languages, free tier forever.
- Built end-to-end on Claude API: review ingestion, sentiment detection, multilingual generation, brand-voice tuning
- Live SaaS, free → €29/mo tiers - saves indie devs 30+ hours/month
- +0.7★ average lift on negative reviews; App Store support shipping next
VidScribe
2025 · Open source
CLI for transcribing YouTube videos, playlists, channels, and local files using OpenAI Whisper - with MLX acceleration for Apple Silicon.
- Handles YouTube URLs, full playlists, channels, and local video files - outputs Text, JSON, CSV, SRT, or WebVTT
- MLX Whisper integration delivers ~50% faster transcription on M-series Macs
- Production touches:
--sincedate filtering, resume-on-restart for interrupted batches, cookie auth to bypass YouTube bot detection - Pre-built batch scripts for transcribing curated channel lists
Currently at ButterCMS
AI Assistant + AI Content Actions
2024-present · Senior Technical PM
In-app AI assistant for natural-language CMS queries and content generation. Companion "AI Actions" PRD with a consumption-based credit monetization model.
- Shipped Alpha to 20 enterprise customers in under 3 months - personally prototyped end-to-end on Claude Code + Claude Agent API
- 30% reduction in content creation time, Alpha cohort
- Customer validation secured exec buy-in for a company-wide GenAI strategy shift
ButterCMS MCP Server
2024 · Senior Technical PM
Open-source MCP server wrapping the full ButterCMS API v2 - built as a working prototype to test UX, audit the API surface, and benchmark performance for AI-native developer workflows.
- 26 MCP tools covering the full API: 17 read operations (pages, posts, search, authors, collections, feeds) + 9 write operations (create/update/delete)
- Built in 5 hours on Python - beat a third-party partnership proposal that would have taken months
- Surfaced real UX and surface-area gaps that fed back into platform roadmap decisions
- Works with Claude Desktop out of the box; tested via MCP Inspector
Activation & Developer Experience
2024-25 · Senior Technical PM
End-to-end DevEx rebuild: onboarding, documentation, analytics, and competitive intelligence - the foundation behind the +40% trial-to-paid conversion lift.
- Redesigned first-run experience grounded in funnel analysis: +60% activation → +40% trial-to-paid conversion
- Migrated documentation from 4 fragmented sources to a single canonical portal on Mintlify - audited 100+ KB articles, restructured around developer jobs-to-be-done into an 8-tab IA
- Built a PostHog analytics framework to measure trial activation - the measurement layer behind the lift
- Authored the ButterCMS Framework Analyzer - competitive intelligence synthesizing Google Analytics + Stack Overflow Developer Survey data, presented to leadership
Self-serve Pricing & Packaging
2024 · Senior Technical PM
Repriced and repackaged ButterCMS self-serve tiers to match developer willingness-to-pay and reduce friction at the conversion moment.
- Simplified plan boundaries and entitlement design - companion workstream to the activation lift above
- Modeled price elasticity from cohort data; restructured tier ceilings to match observed willingness-to-pay
- Reduced sales-assisted friction on self-serve upgrade paths
Writing
The Agentic AI Playbook
2024 · Essay
7,500-word technical essay on building 0→1 agentic AI products from first principles. Covers discovery, cognitive architecture, multi-agent implementation, and unit economics.
- Strong reception across product and engineering audiences for bridging both worlds
- Companion publication: AI-Native PM on Substack - my POV on product in the AI era
Earlier work
Qtravel.ai - LLM Travel Search
2022-24 · Head of AI Product
One of the first production LLM systems in travel: semantic search engine + agentic workflows for B2B booking partners.
- +80% booking conversion lift on partner integrations
- +25% revenue growth tied to recommendation models
- 98% task-time reduction (4hr → 5min), 3× capacity increase via agentic workflows
- $191 net savings per task · 1.3-year payback
- Owned product and AI roadmap end-to-end at a €2M-funded scaleup
LeadGun - M&A Intelligence Platform
2018-20 · Senior PM, Huuuge Games
Daily-scraped Google Play & App Store intelligence engine - turned the entire mobile-games market into a sourcing pipeline for M&A.
- Surfaced acquisition target Traffic Puzzle (Picadilla Games) - Huuuge acquired for $38.9M in April 2021
- Automated leadership briefings on every new game released across both stores, daily
- +70% target acquisition rate
- Predictive analytics dashboard for the deal pipeline: 20% faster closure
Google for Startups - Product Advisor
2021-22 · Advisor (part-time)
Coached early-stage gaming startup teams on product strategy, metrics, and GTM as part of the Google for Startups accelerator.
- Advised 15 startup product teams on prioritization, user research, and data-driven decision-making
- Enabled 30% faster GTM via AI-powered social UA testing and Firebase analytics optimization
- Introduced a Firebase analytics dashboard pattern that delivered 10% churn reduction across coached portfolios
Herman & the AirHelp AI Bot Family
2015-17 · AI PM, AirHelp
Launched Herman - the first AI robot lawyer for EC 261 flight compensation - and seeded the AirHelp AI roadmap that produced Lara, AgA, and Docky.
- Herman identifies optimal jurisdiction in <1 second; tested on 35,000+ claims
- Claim-check automation: processing time 20s → 20ms (1000× faster)
- Lead-gen engine: B2B integrations with Expedia and Kayak via ML-powered eligibility prediction
- Contributed to scaling AirHelp $1M → $85M ARR in 2 years (team outcome)
ARound
2010-14 · Founder & CEO
Augmented Reality + EEG human-computer interface - early experiments at the intersection of AR and brain-computer signals.
- Scaled to $1M ARR
- Successful exit at 8× EBITDA
STX Next - FinTech App for Indonesia
2014-15 · Product / Engineering
Shipped a FinTech mobile app for the Indonesian market - one of the first mobile-first FinTech products in Southeast Asia.
- Scaled to 1M+ users
- UI/UX design and product delivery from spec to ship
Google OSS - FFmpeg & TCL Maintainer
Early career · Google contractor
Contracted by Google to contribute to and maintain open-source infrastructure projects.
- Maintainer on FFmpeg (audio/video codec library, billions of installs worldwide)
- Maintainer on TCL (scripting language, embedded across enterprise infra)